100K+ subs
YouTube Growth
Channel strategy, titles, thumbnails, SEO and editing. I've grown brand channels past 100K subscribers, and the plaque is proof.
CTR × Watch-Time LoopHook–Retain–RewardSearch + Suggested SEO
Content & Social Media Marketer
250M+ reach. 100K+ subscribers. 2,000+ leads.
And yes, I still overthink every caption.
I grow brands on YouTube and Instagram, then turn that attention into leads. Strategy, scripts, design, edits: I do it end to end.
17 tabs openresearching your competitors
v14caption_final_FINALone more tweak
250M+
Instagram reach in 12 months
100K+
YouTube subscribers grown for brands
2,000+
B2B leads generated
20
Fintech creators managed at once
Skills
What I'm good at
Not a long list of buzzwords. Just the things I'd bet my deadline on.
100K+ subs
Instagram & Social Media
Reels-led content that travels. 250M+ reach for brands in the last year.
3-Second Hook RuleContent PillarsHook–Value–CTA
Content Marketing & Positioning
Most growth problems are positioning problems. I find the angle first, then build the content around it.
Jobs-to-be-DoneStoryBrandPositioning Canvas
Graphic Design
Thumbnails, carousels, ad creatives and brand assets, designed by me, not outsourced.
Visual HierarchyAIDA LayoutsBrand Consistency Systems
Video Editing
Short-form reels, YouTube long-form and explainers, cut for retention, not decoration.
Pattern InterruptsJ-Cuts & L-CutsRetention-Graph Editing
Influencer & Creator Marketing
From onboarding to compliance. I've managed 20 finance creators at once.
Creator TieringBrief–Review–PublishSEBI-Compliant Messaging
LinkedIn & B2B Lead Gen
Founder-led content and distribution that brought in 2,000+ B2B leads.
ICP MappingTOFU–MOFU–BOFUPAS Copywriting
Process
How my brain works
- 01
Messy Brief
Send two lines. I'll return with 17 tabs open, a competitor's entire feed screenshotted, and mild panic about fonts.
- 02
Sharp Angle
Three positioning options, plus one question that makes everyone go quiet. That silence? It's where strategy lives.
- 03
Hands-on Craft
Scripts, designs, edits: all made by me. Handoffs are where good ideas go to die.
- 04
Smart Distribution
Correct platform, fitting format, perfect timing. LinkedIn followers don't need Diwali reels.
- 05
Relentless Follow-Through
Deadlines sit in my head like unpaid electricity bills. Dinner, traffic, 1:17 a.m., still thinking. It gets done.
Trusted by
Brands I've worked with
From fintech to travel to beauty. Different audiences, one obsession.
Daily toolkitCanvaNotionYouTube StudioMeta Business SuiteInstagramLinkedInXTelegramUpwork
About
Hi, I'm Madhuri.
Professional overthinker. I've worked across content, branding, social media, performance and founder-led storytelling, especially in fintech, where content has to be clear, engaging and compliant.
My camera roll is mostly ads, headlines, questionable packaging and screenshots I swear I'll use later. I don't like the word "passionate." It sounds too polite. "Obsessed" is closer.
My second love: volleyball
Before marketing, I played volleyball at the national level. It taught me most of what I use at work: read the court before the ball moves, know when to set and when to spike, and never let a point go without a fight. Swap "court" for "feed" and that's my job description.
Bring me the messy brief. The confused positioning. The project everyone has discussed for three weeks but nobody has touched. I'll probably overthink it. Then I'll make it work.
Got a messy brief?
Good. That's usually where my job starts.
gritmadhu@gmail.com· India